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Event Details
In today's world we all engage with brands, products and issues across multiple media with real-time landscapes. For businesses and brands, this means that the right campaign has to reach and inspire the right people, both offline and online.
Join Margot Sinclair Savell, Vice President of Weber Shandwick's Media Intelligence & Digital Strategy group as she explains the intricacies of an integrated, inline approach in helping to identify which combination of channels are most effective in driving advocacy for a specific brand, issue or company.
In this session, you’ll learn:
If you can't make it in person, join us on SMBSeattle's livestream on Ustream or on Twitter using the hashtag #SMBSeattle
We look forward to seeing you there!
-Social Media Breakfast Seattle
-------------------------
Date: Tuesday, June 15, 2010
Time: Networking – 7:30-8:00 a.m., Program – 8:00-9:00 a.m.
Location: MRM Worldwide Seattle
Cost: $10
Event tag: #SMBSeattle
SPEAKER BIO:
About Margot Sinclair Savell
Margot Sinclair Savell's expansive career has encompassed traditional and social media, digital strategy and measurement, content creation, journalism, public relations and marketing communications. Currently, Savell is the vice president of Weber Shandwick's Media Intelligence & Digital Strategy group. Her work measures the competitive digital landscape for clients, in addition to providing strategic digital counsel and thought leadership. She also is the author of Weber Shandwick's 2009 white paper "Do Fortune 100 Companies Need a Twittervention?"
Three years ago, Savell started her blog, Write for Wine, which is currently #1 in Google results for "Washington wine blogs;" she also is active in the wine community on Twitter. Previously, as an award-winning print and broadcast journalist, Savell’s reports appeared on ABC Radio, AP Radio, CBS-TV and CBC-TV, in addition to the Financial Post, L.A. Times, The New York Times, The Globe and Mail, The Canadian Press and The Associated Press.
SPONSORS:
MRM Worldwide Seattle
Microsoft Services Broadcast Network
About Social Media Breakfast Seattle
Established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, we provide learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.
Social Media Breakfast Seattle Follow us on Twitter @SMBSeattle, fan us on Facebook, and join our LinkedIn Group. Join us on our livestream: www.ustream.tv/channel/smbseattle
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Attendee List
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Where
MRM Worldwide Seattle
1741 1st Avenue South
Seattle
WA
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Hosted By
SMBSeattle
SMB Seattle was established in 2009 for social media practitioners and enthusiasts in the Puget Sound area, and provides learning, in-depth content sharing, skill building and networking opportunities in a morning business setting. Through thought-provoking discussions with speakers and guests, we build awareness of best practices and help shape the future of digital media professions.
